We face some major challenges. Congestion already costs the UK economy between £15–£20 billion a year. Traffic volumes to double by 2025. Oil is running out. This is not sustainable. Maybe the humble bike is a solution.
We've found that companies with strong cycle cultures are happy work places. Work cyclists rave about good health, freeing up time and development of the social culture. Embracing it is a challenge and it can require investment into the work space. But the challenge of sustainable transport isn’t going away and it is going to cost businesses money regardless.
Wouldn’t it be great to set up a site that celebrates how the bicycle integrates with the workplace?
Not only was this website going to try to change the world by inspiring companies to adopt the cycling to work mentality, it was also going to be a showcase in itself, in terms of execution of idea, design and development. Aside from raising our profile it would also attract more visitors and submissions that way.
The idea of this project is to produce a photo-showcase of various work spaces and how The Work Cycle is being successfully integrated into the daily office 'grind'. It's not just about clever and innovative storage solutions though, bikes propped up wherever they'll fit is just as interesting - and arguably a bigger embrace! We wanted to see a focus on the whole space and how the Work Cycle fits in.
Designed and built around our favourite CMS, the Work Cycle is as much a showcase of how flexible that CMS is to work with, as it is a showcase of our design. We've also thrown some experimental/new stuff in there too. Very nice web fonts (Futura Condensed and Bembo in case you were wondering), some great javascript effects, keyboard navigation, adaptive design to accommodate smartphones and tablets (including gestures on the iPad), and a tiny sprinkling of HTML5.
We also had young, upcoming local designer Emma Hopkins in doing a work placement and she produced the lovely Work Cycle logo while she was here. Cheers Emma!
We're constantly on the look out for new submissions, so check out the blog post on this or simply get in touch.
October 2011, update: The Work Cycle is one of the winners of the inaugural Lovie Awards, the European sister of the Webbys.
November 29, 2011, update: AWWawards Site of the Day
November 29, 2011, update: CSS Awards Site of the Day
January 19, 2012: CSS Design Award Site of the Day
Update: The Work Cycle had over 25,000 unique visitors in December.







The Work Cycle is an on-going web-based celebration of the Work Cyclist and their Work Cycles. There's a different kind of relationship developing at work with people falling in love with riding their bikes all over again and we wanted to explore how the Work Cycle is beginning to shape the work spaces we journey to.