Pixillion

The brief was simple('ish). To engage and inform their 5,000 staff and 60,000 volunteers about their 2020 vision to make sure that everyone feels (by this date) like a member of the National Trust. The plan for the future, is placing 'going local' at the heart, giving more responsibility to properties and places to deliver this vision.

So in true Pixillion collaborative fashion we teamed up with local motion graphics artists and filmmakers Scubaboy and illustrator/animator Nick Hilditch.

The document that outlined the strategy and vision the National Trust had needed to be brought to life. So through the motion graphics trickery and digital wizardry we produced a 90 second motion piece that told the story in a compelling way; detailing where they want to be by 2020 and why 'going local' is so important.

This combination of live action, stop-motion, 2D animation, 3D animation and compositing will be the Trust's platform for change and was aired at their conference this February.

Update, December 2011: The piece is a finalist in the Rad Awards 2012. The RADs champion the very best of recruitment marketing.