When the brief came in for an Independent Christian School, with a desire to make a pivotal shift towards digital for all their marketing efforts, all the while claiming a desire to be seen as "brave", we had to take a closer look. We got the job and this year long project started out with an extensive situation analysis and brand strategy exercise. With our recommendations set out, we embarked on a brand revamp, followed by a web, print and video campaign, finished up Social Media consultancy.
Monkton held firm to their initial brief and we created a responsive website with video very much at the core. The site is also hugely rich in content, part of a shift towards doing away with the bulky and old fashioned 'school prospectus'.
Part of our design proposal was to deliver a series of 'for web' commercials for the school. They would ultimately underpin the entire Monkton campaign with the message that invites prospective parents and pupils to find out the answer to the question, "What will your day at Monkton be like?"
We spent 10 days at the school shooting the daily life of day and boarding pupils across the Pre-Prep, Prep and Senior schools. Interspersed with this was out campaign message, delivered on hand written boards by the pupils themselves.
The 'day at Monkton' campaign would follow through in a new and much more slimmed down 'taster prospectus'. A lighter-weight and more environmentally friendly direct mail piece that brings out the key themes of the school in an elegant and engaging micro-brochure.
Digital Strategy for independent school Monkton Combe. Brand Strategy, UX, Website, Video, Photography and Print.
.Net Magazine CMS Site of the Month January 2013 issue.
Gold (Award of Excellence) at the 2013 Annual Communicator Awards (Schools/Universities Category).